Investing in Undervalued Assets


At this point in the market, some people may be saying, "I wish I had bought gold at $800" or "I wish I had bought silver at $10" or I wish I had bought GDX at $20." Some observations from this:

The people who buy when assets are "hated assets" are usually the biggest winners. The people who wait until the assets are "cool" may win but not as much.

Some people follow Jesus when it's "cool" to follow Jesus, and that is good. The people who follow Jesus when it's not "cool" will probably be the biggest winners in the end. In general, the more the resistance, the greater potential gain.

Perhaps the most undervalued asset is the Bible. When's the last time someone on the mainstream media encouraged you to read it, believe it and apply it in your life? Jesus said, "Everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock." (Mt. 7:24)

Another undervalued asset is people, especially people who can give you nothing in return. Jesus said, "If you love those who love you, what reward will you get? Are not even the tax collectors doing that?" (Mt. 5:46 NIV)

At the end of this life, many good people will say, "I wish I had spent more time studying the Bible" or "I wish I had made more effort to practice self-denial" or "I wish I had spent more time with my children" or "I wish I had tried to serve people who could not serve me back." May God help us avoid these mistakes.

Investment opportunities come and go and come again, but we only get one life to invest our time. The early birds catch the biggest worms, but it's better to start late than never.  Don't wait for the crowd to act before you do.  The best investment opportunities are often off the crowd's radar.


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This information is public domain.  Jesus said, "Freely you have received, so freely give." (Matthew 10:8b)

This article is a compilation of truths from Jesus Christ and some of his followers.
This page was last updated on 24 March 2011 .